BHV Man was created in the old warehouse of the brand. The ‘workshop’ feeling, with its beams, cables and metallic colours – was deliberately conserved when decorating the shop. A walk-through shopping experience on five floors allows customers to discover a wide variety of articles (perfumes, clothes, shoes, accessories, cosmetics) displayed in different settings: the country, all jeans or sportswear… Not to mention a veritable barber shop and a spa dedicated to men’s beauty and well-being. A planted courtyard patio hides behind the impressive vegetation signed by the talented botanist Patrick Blanc. Exhibitions, meetings or shows, there is always something going on in this breath of fresh air.