It’s all about quality, a sense of timeless style, and a success with the very heart of cutting-edge Parisian underground: A.P.C, which stands for « Production and Creation Workshop » (Atelier de Production et Création), has marked a highly desirable path thanks to some discreet marketing and a very good taste.
Don’t expect spectacular cuts: simplicity rules, would it be for women or men. It’s the motto of Jean Touitou, who created the label twenty years ago. Nothing tends to an hysterical sense of fashion, but the comfort and well-looking stands in the details, including heavy high-quality fabrics and wonderful finish. The brand is now worldwide famous and exported as far as Japan with great success. You can take opportunity of your visit to the Fleurus shop to enjoy the artistic developments of the company, which includes a music label.