Sure, it’s not French, but what a name ! Prada was reinvented by Miuccia, heir of the dynasty, 30 years ago, and it became one of the biggest fashion houses in the world. It had started with leather goods in 1913, but it’s only in the 80’s, and the launch of the clothes and shoes lines, that the Italian company became famous or even cult, especially with fashion editors and young socialites. High-quality fabrics and perfect cuts underlined by very efficient advertising campaigns led to its tremendous success. If you want a taste of the legend, don’t miss this shop offering an exclusive choice.