It’s not only about shopping: the historical store is set in the very same street where Coco Chanel, still named Gabrielle, opened her very first shop in 1910.

But don’t expect commemorative dust: the two levels linked by incredible stairs and the window displays offer  the very best and the freshest fashion, as imagined by Karl Lagerfeld, who joined the mythological house in 1983. If you’re not into tailored suits, you could fall for a lipstick or, of course, a Number 5 bottle of perfume. You’ll also find accessories, shoes and even jewellery in what can be called an impressive showcase.